The Aster Awards is the nation’s most elite competition dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications. This year, Avenir Bold was awarded both a Gold and Silver Aster for their work with UNC Health Care.
In the Outdoor Transit Series category, the agency won gold for their clever take on transit posters for various service lines within the health care system. Pedestrians and drivers in the Chapel Hill and surrounding areas were greeted with a familiar sight: vanity license plates crafted to communicate key brand benefits.
Avenir Bold also won silver for their out-of-home promotion for UNC Physicians Network. Through the creation of eye-catching, adhesive decals for food court tables, the agency was able to successfully deliver brand messages to consumers at two of the largest shopping malls in the Triangle, N.C. area.