UNC Children's RALEIGH
PROMOTING BRIGHTER FUTureS FOR KIDS IN WAKe COUNTY
UNC Children’s Hospital wanted to spread the word about a new urgent care and outpatient center opening in Raleigh to provide kids the care they need closer to home. Naturally, they turned to Avenir Bold to help them with a strategic and engaging advertising/marketing campaign. We endeavored to create a campaign that not only paired well with the overarching UNC Children’s brand, but also highlighted the main unique feature of this new center – that UNC Children’s Raleigh is designed for and dedicated exclusively to kids.