With the recent hire of Melani Avery as Account Director, Avenir Bold (AB) expands its growing account management team. Melani holds a BA in Communication and Media Studies from Penn State University. She has years of experience serving in various account director roles and as Director of Brand Development and Strategy at Square Root Creative Director as well as Director of Strategic Partnerships and Financial Services at SEEZ, a Raleigh-based agency.

“I enjoy nurturing relationships and find it wonderful to have this opportunity to deliver relevant and straight-shooting strategies that set Avenir Bold clients up for success,” Avery says.

In her new role, Melani will provide account management, strategy and oversight for AB’s client roster, working closely with and under the direction of Jan Johnson, President.