Archives of Inside AB

Why the new name?

Like any good organization, we’re evolving. Adapting. Growing. To mark the evolution of our brand we changed our name to Avenir Bold. Avenir, French for “future,” is the namesake of a classic typeface within our industry. We thought it fitting that the new name for a company such as ours would pay homage to the […]

A Bold New Identity for A Humble Non-Profit

Avenir Bold strongly believes in helping brands with purpose flourish. Earlier this year, we jumped at the chance to work with a local nonprofit, solely based on their ongoing mission and strong vision for the future. The Triangle Gay Men’s Chorus provides a venue for gay and gay-affirming individuals to develop their interest in vocal […]

That’s A Rap: Recruiting Bus Drivers for Wake County Schools

When it comes to bus drivers, school districts nationwide face a constant struggle to fill open positions with qualified applicants. In Wake County, where a kindergarten class is born every day, the challenge of recruitment falls to the Wake County Public Schools System (WCPSS).

Avenir Bold Snags A Pair of Asters

The Aster Awards is the nation’s most elite competition dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications. This year, Avenir Bold was awarded both a Gold and Silver Aster for their work with UNC Health Care. In the Outdoor Transit Series category, the agency won gold […]

Avenir Bold Wins Gold at 35th Annual Health Care Awards

The Health Care Advertising Awards is the oldest, largest, most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. This year, Avenir Bold submitted a wide range of campaign work for UNC Health Care. Entries including […]

The Power of a Beer Label

Our creative director, David Watts, isn’t exactly a beer aficionado (he’s more of a wine guy) but he does know a thing or two about graphic design. Packaging design is a particular passion for him and he often hangs on to a nice package for weeks after he purchases an item to admire the artistry […]