Account Manager - Technology Product Marketing
Location: Raleigh, NC | Hybrid (Remote | Onsite)
About Us
Avenir Bold is a dynamic marketing agency specializing in delivering innovative strategies and creative solutions for top-tier clients. We’re looking for a strategic and creative Product Marketing Account Manager to join our team, working on a high-profile technology account to develop impactful messaging, content and go-to-market strategies for cutting-edge commercial products and solutions.
Role Overview
As a Tech Product Marketing Account Manager, you’ll take the lead in shaping the positioning, messaging and marketing strategies for a diverse portfolio of commercial products. Collaborating closely with client product business units and internal teams, you’ll craft compelling narratives, develop sales enablement tools and deliver integrated marketing campaigns that resonate with target audiences and align with business goals.
Key Responsibilities
Product Strategy & Positioning: Develop and execute positioning and messaging strategies that address customer needs, highlight key benefits, and differentiate products in the market.
Integrated Solutions Development: Identify opportunities to integrate products with other devices, services, and solutions, forming a cohesive menu offerings.
Content Creation: Lead the development of marketing materials, including product collateral, presentations, visual assets, sales enablement tools and campaign content for verticals, events and public relations.
Collaboration & Project Management: Work with client business units, alliance partners, and Geo marketing leadership to ensure alignment on positioning, resource allocation, and execution timelines.
Marketing Campaign Support: Develop content to support multi-channel campaigns, analyst relations, training initiatives and customer events.
Budget & Resource Management: Set and manage budgets, allocate resources effectively and optimize client investment for maximum impact.
Qualifications & Experience
Education
- Bachelor’s degree required
- Advanced degree preferred
Experience
- 5-8 years of product marketing experience in the technology or tech services industries.
- Proven track record working with global organizations, collaborating across multiple business units and functions.
- Experience in product management or development is a plus.
Skills
- Strong strategic planning and analytical skills to translate complex technology into customer-centric benefits.
- Exceptional communication, presentation, and storytelling abilities.
- Flexibility to manage multiple products, stakeholders, and projects simultaneously.
- Adept at budget management and aligning resources with strategic priorities.
What We Offer
- A collaborative and innovative work environment.
- Opportunities to work on high-impact projects for global technology leaders.
- Professional growth and development opportunities.
- Flexible hybrid work arrangement.