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Gimmick or Genius? The Rise of Gen Z Social Media Managers and the Era of Unhinged Brand Voice
Earlier this year, Duolingo did the unthinkable: they killed off their iconic green owl mascot in a dramatic TikTok storyline. The internet mourned. Fans demanded answers. Even pop star Dua Lipa chimed in—because when your name is that close to Duolingo, internet lore demands you pay your respects.
Embracing the Unexpected: How Destination Brands Must Evolve for Tomorrow’s Travelers
The modern traveler doesn’t want a checklist—they want a story. They’re not seeking destinations; they’re searching for discoveries. And for those of us crafting the narratives that bring places to life, this shift demands a fundamental rethinking of how we approach destination marketing.
Micro-Influencers: The Marketing Superheroes You Never Knew You Needed
Let’s be real: the days of mega-celebrities hawking products to millions are so 2022. Welcome to the era of micro-influencers, where having 10,000 followers is the new million-dollar megaphone.
Generative AI: The Great Creative Rivalry That Wasn’t
Let’s address the robot in the room: AI keeps blowing our minds. It’s writing emails faster than your caffeinated self ever could, predicting shopping habits with eerie accuracy, and probably ghostwriting half the internet. But here’s the plot twist – it’s not here to replace us. It’s here to make us look way smarter than we actually are. And isn’t that what we’ve always wanted?