Governor's highway safety program: Booze it and lose it campaign
The North Carolina Governor’s Highway Safety Program wanted to highlight the 20th anniversary of their Booze It and Lose It initiative with a specialized campaign focusing on how drunk driving not only impacts the driver, but also affects families and communities. The campaign featured 20 stories from across North Carolina of families, friends and loved ones who have been impacted by drunk driving. Traveling from county to county, Avenir Bold interviewed the participants one-by-one, allowing each person to share their individual story through a video series.
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