NC Department of health & human services: Flu vaccine campaign
Spreading awareness instead of the Flu
When DHHS wanted to encourage North Carolinians to get their annual flu vaccine, they turned to Avenir Bold. "Meet The Shot Dodgers" turned common excuses for skipping the flu shot into funny personas our audience could relate to. By using strategic placements in both traditional and digital media channels, we spread awareness and spurred action far and wide.