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For Merge Healthcare, Avenir Bold took on the challenge of creating a memorable brand and helped devise a strategy that would translate across multiple audience segments in the complex world of clinical trial research with crystal clear precision. The result was a brand strategy that leveraged Merge Healthcare’s hard-working, one-stop solutions against the common challenges of getting clinical trials off the ground — promising customers to put their research to work quickly and efficiently. Driving audience members to the website was essential as the product and service offerings are completely cloud based and managed through an online portal.