show us your fish face

Charged with increasing awareness and attendance to the N.C. Aquariums, Avenir Bold conducted research that revealed the Aquariums were having a difficult time retaining visitors — a lot of whom were limiting their experience to their initial visit. Instead of a traditional branding effort, we developed outdoor messaging to build a relationship with viewers and encourage them to visit the N.C. Aquariums-sponsored micro-site, ShowUsYourFishFace.com. In doing so, we provided a fresh “face” for the Aquariums.