healthy fare. mediterranean flair.

In 2016, UNC REX Healthcare was in the final stages of building a new, cutting edge heart and vascular hospital. Among its many striking features, is a Mediterranean-inspired restaurant that prepares delicious, heart-healthy food. Adjacent to the restaurant, is a demonstration kitchen where the public can sample the food and learn how to prepare dishes for themselves. Avenir Bold was challenged to create a brand for the restaurant that would speak to its Mediterranean influence and provide a welcome respite from the hospital environment. The brand also needed to reinforce the hospital’s goal of educating the community that healthy food can be remarkably delicious.