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unc Rex heart & vascular hospital: KARdia restaurant

healthy fare. mediterranean flair.

In 2016, UNC REX Healthcare was in the final stages of building a new, cutting edge heart and vascular hospital. Among its many striking features, is a Mediterranean-inspired restaurant that prepares delicious, heart-healthy food. Adjacent to the restaurant, is a demonstration kitchen where the public can sample the food and learn how to prepare dishes for themselves. Avenir Bold was challenged to create a brand for the restaurant that would speak to its Mediterranean influence and provide a welcome respite from the hospital environment. The brand also needed to reinforce the hospital’s goal of educating the community that healthy food can be remarkably delicious.
Preliminary Logo Option 01
Preliminary Logo Option 02
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