Launching Discover Health, a Health and Medical Content Hub

To further their mission of providing exceptional care to the local community, Spartanburg Regional Healthcare System (SRHS) developed and launched Discover Health – a microsite that serves up relevant and practical health-related information for the benefit of the community while also serving as a gateway to SRHS services. With large, popular sites such as WebMD in mind, SRHS knew they needed a distinctive approach to attract their audience, so they turned to Avenir Bold. A full campaign was developed that included print, outdoor and radio, as well as digital and social media. The creative executions told mini-stories of audience members who personally benefitted from the knowledge gained in ways that were both serious and charming. Avenir Bold positioned the brand as a hyper-local resource with information relevant to the Spartanburg community created by local experts they knew and trusted.