Building partnerships for expert cancer care

Avenir Bold was tasked with influencing local physicians to refer their cancer patients to the NC Cancer Hospital for specialized care they would be unable to provide in their local clinics. Avenir Bold interviewed key doctors within each specialized area of cancer care and produced a series of online videos that addressed critical topics and challenges relevant to local physicians treating cancer patients. The videos emphasized the theme of “partnership” and highlighted UNC’s unique strengths as a leading research and teaching hospital in the care of cancer patients.