What starts here changes everything.

Avenir Bold worked with the Wake County Public School System (WCPSS) to develop a brand campaign to unify and engage the system’s diverse range of audiences and stakeholders. The brand campaign included research and brand discovery, a brand tagline, brand standards, a wide variety of creative deliverables and a strategic marketing plan to build and evolve the brand for years to come.

An offshoot of the campaign was created to assist the WCPSS in recruiting much-needed bus drivers. Our efforts drew the attention of the local news media and resulted in a segment that helped increase awareness of the need and highlighted our work.