Our creative director, David Watts, isn’t exactly a beer aficionado (he’s more of a wine guy) but he does know a thing or two about graphic design. Packaging design is a particular passion for him and he often hangs on to a nice package for weeks after he purchases an item to admire the artistry and craft. So, it was no surprise when a popular local magazine asked him and another creative director, Nancy Frame, to critique North Carolina beer labels at a popular bottle shop in Durham for an upcoming article. The article, The Allure of Beer Labels, written by Julie Johnson can be read here.
