Archives of #agency culture

Why the new name?

Like any good organization, we’re evolving. Adapting. Growing. To mark the evolution of our brand we changed our name to Avenir Bold. Avenir, French for “future,” is the namesake of a classic typeface within our industry. We thought it fitting that the new name for a company such as ours would pay homage to the […]

A Bold New Identity for A Humble Non-Profit

Avenir Bold strongly believes in helping brands with purpose flourish. Earlier this year, we jumped at the chance to work with a local nonprofit, solely based on their ongoing mission and strong vision for the future. The Triangle Gay Men’s Chorus provides a venue for gay and gay-affirming individuals to develop their interest in vocal […]