Archives of #brand development

Why the new name?

Like any good organization, we’re evolving. Adapting. Growing. To mark the evolution of our brand we changed our name to Avenir Bold. Avenir, French for “future,” is the namesake of a classic typeface within our industry. We thought it fitting that the new name for a company such as ours would pay homage to the […]

The Power of a Beer Label

Our creative director, David Watts, isn’t exactly a beer aficionado (he’s more of a wine guy) but he does know a thing or two about graphic design. Packaging design is a particular passion for him and he often hangs on to a nice package for weeks after he purchases an item to admire the artistry […]